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    of water are consumed to make a single pair of jeans

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    of plastic microfibers are dumped into the ocean every year, and risk contaminating the food chain since they can't be extracted from the water.

  • sustainability icons

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    Of the ocean's plastic pollution comes from microfibers in textiles

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    of the world's carbon footprint come from the fashion industry

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    more clothing was purchased in 2020 than in 2000

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    will be the fashion industry's carbon footprint by 2030 if production and consumption keeps rising

  • Choose Sustainable Brands

    Before buying your cheer practice wear, check if your shop is climate-conscious and uses sustainable practices to make its clothing.

  • Choose Quality Over Quantity

    Buy long-lasting, durable cheer practice wear. Every additional year a garment is worn means less pollution. Cheap outfits don’t survive many wash cycles and directly increase your waste contribution to the world.

  • Reduce Excess

    Buy only what you need. In some countries, 40% of purchased clothing is never used and lands up in the dump.

  • Don’t Use Fast Shipping

    Selecting a priority international delivery means that your order will be delivered via plane rather than a cargo ship. Planes have higher carbon emissions than ships.

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Making Eco-Friendly Purchases Isn’t Difficult

Here’s What to Consider When Choosing a Brand

Shopping on a cell phone

Avoid Fast Fashion

Lots of popular brands launch multiple collections a year. Their unofficial motto: Cheap clothing, more styles. While this might help the popular kids get more popular, it isn’t doing the Earth any good.

The more garments and collections that get made, the more water, energy, and land is utilized, increasing carbon emissions. What’s more, 85% of all textiles end up in the dump!

Talk about being wasteful!

Sustainable Fabrics

Avoid Unsustainable Fabrics

Fabrics made from fossil fuels or that use large quantities of water, land, and energy need to be avoided, like the plague. Take cotton, for example, which utilizes 700 gallons of water to manufacture one shirt. That’s equivalent to fulfilling three and a half years of a person’s drinking water needs.

Take polyester, for example, which is non-biodegradable, meaning that it may take anywhere from 20 to 200 years to break down if put into the landfill. Polyester is partially derived from oil, which is a major source of pollution.

Recycling clothes

Reduce Fabric Waste

Climate-conscious brands focus on minimizing their mistakes so they can create less fabric waste. They’re also likely to repurpose discarded fabric and recycle and upcycle garments at the end of their life, saving tonnes from landfills.

How Cheerleaders Can Make An Impact

Synthetic materials that make up most cheer practice wear have embellishments that degrade into microplastics and irreversibly pollute the ocean.

As a young cheerleader, you’re learning to navigate all the twists and turns that life throws at you. Whether it’s team dynamics, the limits that you can push your body, or making conscious choices to save the planet.

You set ambitious goals for yourself that you, no doubt, will conquer.

Want to save the world one basket toss at a time?

Shop highV’s Eco-friendly Cheer Practice Wear
Sustainable cheer activewear

highV’s Sustainable Cheer Practice Wear

Made with ECONYL®

We believe in being a class apart from the rest of the fashion industry. We believe in a zero-waste, circular economy, so we use ECONYL® to make eco-friendly cheer practice wear.

ECONYL® is regenerated nylon made from unwanted waste from around the world.

Fishing nets left in the ocean - we use them.
Unwanted fabric scraps that land up in dumps - we use them.
Old carpets destined for landfills - we use them.

Someone else’s waste is our gold. Through a highly technical regeneration and purification process, nylon waste is recycled to its original purity to make an extremely soft-to-touch fabric, ECONYL®.

  • We SAVE 70,000 barrels of crude oil

  • We AVOID 65,100 tonnes of carbon emissions

Econyl logo

Sourced from Italy

The ECONYL® fabric we use for manufacturing our sustainable cheer practice wear is vetted as being of the highest and most durable quality. The cheer practice wear you purchase is longer-lasting, infinitely recyclable, and free from rhinestones that are terrible for the environment.
Cheerleaders doing handstands

Our Commitment to a Better Tomorrow

At highV, we want to make a difference. We want to provide a more sustainable alternative that young passionate, and environmentally-conscious cheerleaders can use: Cheer activewear that is sustainable for the environment. We want to empower young cheerleaders and the next generation to choose wisely and show them that their actions CAN make a difference.

As a small brand, we strive to choose sustainable fabrics and processes to minimize our carbon footprint. While we are far from our goal of becoming a 100% sustainable brand, we are taking rapid steps to choose eco-friendly options today.

Shop Green