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3, 7 8 1of water are consumed to make a single pair of jeans
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5 0 0 0of plastic microfibers are dumped into the ocean every year, and risk contaminating the food chain since they can't be extracted from the water.
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3 1Of the ocean's plastic pollution comes from microfibers in textiles
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1 0of the world's carbon footprint come from the fashion industry
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6 0more clothing was purchased in 2020 than in 2000
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1 5will be the fashion industry's carbon footprint by 2030 if production and consumption keeps rising
Making Eco-Friendly Purchases Isn’t Difficult
Here’s What to Consider When Choosing a Brand
Avoid Fast Fashion
Lots of popular brands launch multiple collections a year. Their unofficial motto: Cheap clothing, more styles. While this might help the popular kids get more popular, it isn’t doing the Earth any good.
The more garments and collections that get made, the more water, energy, and land is utilized, increasing carbon emissions. What’s more, 85% of all textiles end up in the dump!
Talk about being wasteful!
Avoid Unsustainable Fabrics
Fabrics made from fossil fuels or that use large quantities of water, land, and energy need to be avoided, like the plague. Take cotton, for example, which utilizes 700 gallons of water to manufacture one shirt. That’s equivalent to fulfilling three and a half years of a person’s drinking water needs.
Take polyester, for example, which is non-biodegradable, meaning that it may take anywhere from 20 to 200 years to break down if put into the landfill. Polyester is partially derived from oil, which is a major source of pollution.
Reduce Fabric Waste
Climate-conscious brands focus on minimizing their mistakes so they can create less fabric waste. They’re also likely to repurpose discarded fabric and recycle and upcycle garments at the end of their life, saving tonnes from landfills.
How Cheerleaders Can Make An Impact
Synthetic materials that make up most cheer practice wear have embellishments that degrade into microplastics and irreversibly pollute the ocean.
As a young cheerleader, you’re learning to navigate all the twists and turns that life throws at you. Whether it’s team dynamics, the limits that you can push your body, or making conscious choices to save the planet.
You set ambitious goals for yourself that you, no doubt, will conquer.
Want to save the world one basket toss at a time?
highV’s Sustainable Cheer Practice Wear
Made with ECONYL®
We believe in being a class apart from the rest of the fashion industry. We believe in a zero-waste, circular economy, so we use ECONYL® to make eco-friendly cheer practice wear.
ECONYL® is regenerated nylon made from unwanted waste from around the world.
Fishing nets left in the ocean - we use them.
Unwanted fabric scraps that land up in dumps - we use them.
Old carpets destined for landfills - we use them.
Someone else’s waste is our gold. Through a highly technical regeneration and purification process, nylon waste is recycled to its original purity to make an extremely soft-to-touch fabric, ECONYL®.
For every 10,000 tonnes of ECONYL® that we use,
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We SAVE 70,000 barrels of crude oil
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We AVOID 65,100 tonnes of carbon emissions
Sourced from Italy
Our Commitment to a Better Tomorrow
At highV, we want to make a difference. We want to provide a more sustainable alternative that young passionate, and environmentally-conscious cheerleaders can use: Cheer activewear that is sustainable for the environment. We want to empower young cheerleaders and the next generation to choose wisely and show them that their actions CAN make a difference.
As a small brand, we strive to choose sustainable fabrics and processes to minimize our carbon footprint. While we are far from our goal of becoming a 100% sustainable brand, we are taking rapid steps to choose eco-friendly options today.